ESPN-owned Creative Sports, a TV sports marketing,
syndication and production company, has changed its name to
ESPN Regional Television. ESPN Regional Television's on-air
logo will appear as "ESPN+Plus" (ESPN).
ESPN NOTES: USA TODAY's Michael Hiestand writes on the
"perks" of ESPN's owning the X Games, which "constitute
purely marketing-driven sports." Hiestand: "The point to
all this: Grabbing the elusive young viewers that
advertisers covet" (USA TODAY, 6/18)....ESPN2 has added four
regional finals to its coverage of the Little League World
Series. ESPN2 has also added coverage of the Little League
All-Star game and hitting contest, both to take place on
August 22 (ESPN2)...ESPN SportsZone will host the "Tom Mees
Children's Trust Fund Online Auction" through Sunday.
Browsers can bid on autographed items, with proceeds going
to a fund which benefits Mees' children (ESPN SportsZone).
...ESPN presents the NHL Awards Show live on Thursday night
at 8:00pm ET from Toronto. Ron McLean of CBC's "Hockey
Night in Canada" will host (ESPN)....ESPN Int'l has acquired
the live broadcast rights to 12 games of the South American
Basketball Championships June 20-27 (ESPN).
