Sponsorships Advertising Marketing

NEW FRENCH SPORTS MINISTER BACKS BEER AD BAN AT WORLD CUP

6.12.1997

          France's new sports minister said she "opposes bending
     the law" to allow Budweiser beer ads at the World Cup '98
     soccer matches in France, according to an AP report on ESPN
     SportsZone.  Marie-George Buffet, a Communist party member,
     "said she will defend a law that forbids" advertising
     cigarettes or alcohol at sporting events, even though
     Anheuser-Busch will be a "major" World Cup sponsor.  A-B
     VP/Corporate Media & Sports Marketing Tony Ponturo: "We'll
     stay persistent and try to make our same arguments to the
     new government.  We're still committed to the World Cup no
     matter what" (AP/ESPN SportsZone, 6/12).

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