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MARKETPLACE ROUND-UP

          Poulan-Weed Eater, sponsor of the Independence Bowl in
     Shreveport, LA, since '90, will "drop its support" following
     the '97 game.  Independence Bowl Exec Dir Glen Krupica:
     "Let's face it, there are much better times of the year to
     be promoting Weed Eater trimmers or Poulan chain saws than
     in December" (SAN JOSE MERCURY NEWS, 6/11)....The Packers
     and WI-based Promotion Management Inc. will produce "The
     Packers Experience," an interactive theme park, from June
     28-August 3, located next to the team's training facility,
     Lambeau Field and the Packers' Hall of Fame (PMI)....From
     June 3-7, the week of the True Value 500 at Texas Motor
     Speedway, more than $80,000 in counterfeit merchandise and
     cash, as well as three vehicles used to transport the items,
     were confiscated by local authorities and speedway officials
     (Texas Motor Speedway)....IL-based Successories, a specialty
     catalog and retailer that designs, manufactures and markets
     products for business and personal motivation, has retained
     NJ-based ISI as its sports marketing agency (Successories).
     ...The Topps Company will mint a set of '97-98 Series I
     Basketball cards on site at the Basketball Hall of Fame in
     Springfield, MA, from June 14-21 (Basketball Hall of Fame).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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