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ERVING/WASHINGTON NASCAR TEAM SETS EYES ON NEW SPONSORS

          Julius Erving and former NFL RB Joe Washington formally
     announced the formation of "the first major minority-owned
     NASCAR team" since Wendell Scott retired in '72, according
     to Mike Hembree of the GREENVILLE NEWS.  Erving and
     Washington, along with two other minority partners, have
     formed Washington Erving Motorsports and plan to field teams
     on NASCAR's Winston Cup and Busch Grand National circuits
     starting in February '98 at the Daytona 500.  The group is
     seeking two drivers and plans to lease shop space in the
     Greensboro-High Point, NC, area.  Washington, who said the
     team plans to hire minorities for crew positions:
     "Obviously, having a minority crew chief or a minority
     driver right now would be great, but we're also realistic
     about this.  We're looking to create opportunities, through
     something like a farm system, so that those dreams can
     someday be a reality" (GREENVILLE NEWS/DETROIT NEWS, 5/22). 
          SPONSOR REPORT: Ford Motor Company has agreed to help
     the efforts of Washington Erving Motorsports.  Bruce
     Cambern, Ford's Racing Dir, said the company's contribution
     will come in the form of technical support and advice on
     finding personnel and suppliers, rather than financial help. 
     Washington said that the team expects to be able to name
     other sponsors within a few weeks (N.Y. TIMES, 5/22).  The
     Ford connection "gives validity to the effort, giving the
     team the first major piece of the puzzle," according to the
     INDIANAPOLIS STAR NEWS.  Sponsors "are known to be
     salivating over" a possible deal with Erving Washington
     Motorsports, "with Coca-Cola or Pepsi considered likely
     players."  The other principles in the group are Raleigh,
     NC, businessman Field Jackson Jr. and Greensboro, NC,
     marketing consultant Kathy Thompson, who formerly managed
     Richard Petty's sponsorship with Pepsi (INDIANAPOLIS STAR-
     NEWS, 5/21).  In Jacksonville, Tony Fabrizio: "The potential
     ramifications are enormous.  NASCAR's top division has been
     almost exclusively white. ... The entry of high-profile
     African-Americans Erving and Washington as owners could
     attract new fans and sponsors and change perceptions about a
     'redneck' sport" (FLORIDA TIMES-UNION, 5/22).  

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