CANADIAN HEADLINE SPORTS DEBUTS, BUT NEEDS LARGE MARKETS

          Headline Sports, Canada's "graphic-laden" sports-news-
     and-information channel, debuted on Canadian TV yesterday
     and received "varied reactions," according to Marty York of
     the Toronto GLOBE & MAIL.  The channel isn't seen entirely
     in the Toronto, Vancouver or Montreal markets, and York
     notes "there's no indication" that this will change in the
     "foreseeable future."  The "main problem" is that Rogers
     Cablesystems Ltd., which services more than 1.5 million
     households in Toronto and Vancouver, has not agreed to carry
     Headline Sports.  Headline Sports VP/Programming &
     Production Lee Herberman said that Headline Sports offers "a
     totally innovative way of presenting sports information on
     television," and said it is the first channel in North
     America to keep an updated sports ticker on the air during
     commercials spots (Toronto GLOBE & MAIL, 5/21).