ITALIAN SOCCER TEAM PART OF ENTERTAINMENT PROPOSAL?

          The "possible development of a show-business sports
     group centered" on Juventus of Turin, Italy's "most
     successful" soccer club, is being explored by IFI, the
     holding company of the Agnelli family, who control the Fiat
     motor group, according to Paul Betts in the FINANCIAL TIMES. 
     While the Agnellis have "dismissed" floating Juventus on the
     London stock exchange, they "are understood to be studying
     expanding" the activities of the club to create a sports and
     entertainment company "that could eventually seek a stock
     market listing."  The team's following, with ten million
     supporters in Italy and "probably another" ten million in
     the Far East, "would provide a captive market for commercial
     and entertainment products under the Juventus brand,
     creating, financial analysts suggest, a sporting version of
     such successful 'Made in Italy' labels such as Gucci or
     Armani" (FINANCIAL TIMES, 5/19).