THE PITCH COUNT: BIRDS START HAS BALTIMORE FANS CHIRPING

          Today, THE DAILY concludes our exclusive MLB team     profiles with a look at the Orioles.  Westinghouse, which     owns HTS and WJZ-TV, pays $20M+ for broadcast TV and cable     rights.  It sublicenses 28 games to WNUV-TV.  
  
     
TEAM:
    
Baltimore       Orioles
  
  
     
'97       SLOGAN:
    
None
  
  
     
PLAYERS       FEATURED:
    
None
  
  
     
PAYROLL:
    
$54,871,399       (2 of 28)
  
  
     
SEASON-TICKETS:
    
29,000       (w/full-season equivalents)
  
  
     
SELECT       KEY SPONSORS:
    
Coca-Cola,       NationsBank, Baltimore Sun, Southwest Airlines, Ryland Homes, Bell Atlantic       Internet Solutions, Crown Central Petroleum
  
  
     
OUTFIELD       WALL ADS:
    
Crown       Central Petroleum, Univ. of MD Medical Center, Nobody Beats the Wiz, First       National Bank of MD
  
  
     
VIRTUAL       ADVERTISING:
    
None
  
  
     
WEB       SITE:
    
www.theorioles.com
  
  
     
SITE       DESIGNER:
    
Baltimore-based       Cybernet
  
  
     
ADVERTISING       ON SITE:
    
Bell       Atl. Internet Solutions, Microsoft
  
  
     
BROADCAST       TV:
    
WJZ-TV
  
  
     
GAMES/YEAR       IN DEAL/$:
    
37/1       of 4/na
  
  
     
CABLE       TV:
    
Home       Team Sports
  
  
     
GAMES/YEAR       IN DEAL/$:
    
85/1       of 10/$20M+
  
  
     
SALES       RESPONSIBILITY:
    
Station       for both broadcast and cable
  
  
     
RADIO:
    
WBAL-AM
  
  
     
GAMES/YEAR       IN DEAL/$:
    
162/1       of 3/$3.5M
  
  
     
SALES       RESPONSIBILITY:
    
Shared       between team and station
  
          NOTES: Team payroll comes from USA TODAY figures.      Length of deal and rights fee for TV and radio packages come     from Broadcasting & Cable, 3/31 issue.