Sports Media

NFL TO CHANGE FOCUS OF SUNDAY TICKET CAMPAIGN

5.13.1997

          The NFL is repositioning its Sunday Ticket pay
     satellite TV package with an upcoming $2M print and TV
     campaign "that appeals to more parochial fans," according to
     Terry Lefton of BRANDWEEK.  The campaign by NY-based
     Margeotes Fertitta breaks in July and "shifts from a pitch
     based on sheer quantity of programming to one targeting
     geographically displaced fans or those looking for specific
     NFL contests."  The new tagline of "NFL Sunday Ticket, we've
     got your game," replaces the tag, "More football than you
     can humanly watch" (BRANDWEEK, 5/12 issue).

PREVIOUS NBC DEFENDS STAYING WITH ROCKETS-SONICS IN OT IN CHICAGO NEXT PAXSON REACHES AGREEMENT TO BUY WBIS+; SPORTS WILL REMAIN

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/05/13/Sports-Media/NFL-TO-CHANGE-FOCUS-OF-SUNDAY-TICKET-CAMPAIGN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/05/13/Sports-Media/NFL-TO-CHANGE-FOCUS-OF-SUNDAY-TICKET-CAMPAIGN.aspx