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AD AGE NEWS & NOTES: "PEPSI STUFF" PROMO SET TO KICK OFF

          PepsiCo will break its estimated $50M-plus "Pepsi
     Stuff" promo next week, according to Judann Pollack of AD
     AGE.  Shaquille O'Neal, Picabo Street, Derek Jeter, Andre
     Agassi and Deion Sanders are featured in the promo,
     appearing in an TV campaign from BBDO Worldwide, in addition
     to in-store ads beginning this month.  The promo allows
     consumers to order sports-related merchandise by collecting
     Pepsi points (AD AGE, 5/12).
          NEWS & NOTES: Nobody Beats the Wiz will debut a new TV
     spot this week in the N.Y. market featuring Janet Evans,
     Boomer Esiason, Dave Brown, Neil O'Donnell and Joe Namath
     shopping at the Wiz's Paramus, NJ, superstore.  The spot is
     from Bozell Worldwide's Bozell Retail, N.Y.....Michael
     Jordan is featured in new TV ads for WorldCom, produced from
     the merger of LDDS WorldCom, MFS Communications Corp. and
     UUNET TechnologiesInc.  The spots were created by Bethesda,
     MD-based Earle Palmer Brown (AD AGE, 5/12 issue).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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