Sponsorships Advertising Marketing

AD AGE NEWS & NOTES: "PEPSI STUFF" PROMO SET TO KICK OFF

5.13.1997

          PepsiCo will break its estimated $50M-plus "Pepsi
     Stuff" promo next week, according to Judann Pollack of AD
     AGE.  Shaquille O'Neal, Picabo Street, Derek Jeter, Andre
     Agassi and Deion Sanders are featured in the promo,
     appearing in an TV campaign from BBDO Worldwide, in addition
     to in-store ads beginning this month.  The promo allows
     consumers to order sports-related merchandise by collecting
     Pepsi points (AD AGE, 5/12).
          NEWS & NOTES: Nobody Beats the Wiz will debut a new TV
     spot this week in the N.Y. market featuring Janet Evans,
     Boomer Esiason, Dave Brown, Neil O'Donnell and Joe Namath
     shopping at the Wiz's Paramus, NJ, superstore.  The spot is
     from Bozell Worldwide's Bozell Retail, N.Y.....Michael
     Jordan is featured in new TV ads for WorldCom, produced from
     the merger of LDDS WorldCom, MFS Communications Corp. and
     UUNET TechnologiesInc.  The spots were created by Bethesda,
     MD-based Earle Palmer Brown (AD AGE, 5/12 issue).

PREVIOUS IS U.S. BID FOR 2008 GROWING EVER MORE UNLIKELY? NEXT BRANDWEEK NEWS & NOTES: TRUE VALUE ALL-STAR PROMO

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/05/13/Sponsorships-Advertising-Marketing/AD-AGE-NEWS-NOTES-PEPSI-STUFF-PROMO-SET-TO-KICK-OFF.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/05/13/Sponsorships-Advertising-Marketing/AD-AGE-NEWS-NOTES-PEPSI-STUFF-PROMO-SET-TO-KICK-OFF.aspx