Lawyers for Tiger Woods said a medal commemorating his
Masters victory is an unauthorized use of his image and said
they may sue. Franklin Mint ran a half-page ad in Friday's
N.Y. Times and said its medal is protected by the right to
cover a news event. John Oney, IMG Associate Counsel: "That
was a total surprise to Tiger Woods and IMG. It was not
endorsed by Tiger or any of his advisors. We are looking
into what to do next, including legal action" (CHICAGO
TRIBUNE, 5/11)....Reebok says it will be "at least" three to
four weeks before it starts looking for a new media-buying
agency and possible additional creative resources to replace
Leo Burnett USA, Chicago. Reebok confirmed that Y&R
Advertising, N.Y., has "expressed interest" (AD AGE, 5/12).
..."To The Extreme," the first officially licensed
CD/cassette of the Indianapolis Motor Speedway and IRL, is
now in stores featuring contemporary artists. "To the
Extreme" is an American Entertainment Network release
(IRL)....adidas took out full-page ads in Sunday's N.Y. POST
and N.Y. DAILY NEWS congratulating John Starks for winning
the NBA's Sixth Man Award (N.Y. POST, 5/11).
