Franchises

THE PITCH COUNT: REDS APPEAL TO FANS WITH SEASON SLOGAN

4.25.1997

          Today, THE DAILY continues its exclusive MLB team     profiles with a look at the Reds.  SportsChannel Cincinnati     pays $5M for broadcast TV and cable rights.  It buys air     time on TV stations.  On deck: The Royals       TEAM:     Cincinnati       Reds   
       '97       SLOGAN:     "We       Want You Back"   
       PLAYERS       FEATURED:     Barry       Larkin, Jeff Brantley   
       PAYROLL:     $46,267,000       (8 of 28)   
       SEASON-TICKET       BASE:     approx.       15,000 (includes full-season equivalents)   
       SELECT       KEY SPONSORS:     Coca-Cola,       A-B, Kroger's, Tri-Health Systems of Cincinnati   
       OUTFIELD       WALL ADS:     None   
       VIRTUAL       ADVERTISING:     None   
       WEB       SITE:     www.cincinnatireds.com   
       SITE       DESIGNER:     Cincinnati-based       Gaeanet Design   
       WEB       SITE ADVERTISING:     None   
       BROADCAST       TV:     WKRC   
       GAMES/YEAR       IN DEAL/$:     30       games/1st of 1/na   
       SALES       RESPONSIBILITY:     SportsChannel       does primary sales   
       BROADCAST       TV:     WSTR-TV   
       GAMES/YEAR       IN DEAL/$:     15       games/2nd of 3/na   
       SALES       RESPONSIBILITY:     SportsChannel       does primary sales   
       CABLE       TV:     SportsChannel       Cincinnati   
       GAMES/YEAR       IN DEAL/$:     50       games/2nd of 3/$5M   
       SALES       RESPONSIBILITY:     Station   
       RADIO:     WLW-AM   
       GAMES/YEAR/$:     162/2nd       of 3/$3.5M   
       SALES       RESPONSIBILITY:     Station       (in all but three categories)   
          NOTES: Team payroll comes from USA TODAY figures.     Length of deal and rights fees for TV and radio packages     come from Broadcasting & Cable, 3/31 issue.

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TEAM:	Cincinnati Reds
'97 SLOGAN:	"We Want You Back"
PLAYERS FEATURED:	Barry Larkin, Jeff Brantley
PAYROLL:	$46,267,000 (8 of 28)
SEASON-TICKET BASE:	approx. 15,000 (includes full-season equivalents)
SELECT KEY SPONSORS:	Coca-Cola, A-B, Kroger's, Tri-Health Systems of Cincinnati
OUTFIELD WALL ADS:	None
VIRTUAL ADVERTISING:	None
WEB SITE:	www.cincinnatireds.com
SITE DESIGNER:	Cincinnati-based Gaeanet Design
WEB SITE ADVERTISING:	None
BROADCAST TV:	WKRC
GAMES/YEAR IN DEAL/$:	30 games/1st of 1/na
SALES RESPONSIBILITY:	SportsChannel does primary sales
BROADCAST TV:	WSTR-TV
GAMES/YEAR IN DEAL/$:	15 games/2nd of 3/na
SALES RESPONSIBILITY:	SportsChannel does primary sales
CABLE TV:	SportsChannel Cincinnati
GAMES/YEAR IN DEAL/$:	50 games/2nd of 3/$5M
SALES RESPONSIBILITY:	Station
RADIO:	WLW-AM
GAMES/YEAR/$:	162/2nd of 3/$3.5M
SALES RESPONSIBILITY:	Station (in all but three categories)