THE PITCH COUNT: REDS APPEAL TO FANS WITH SEASON SLOGAN

          Today, THE DAILY continues its exclusive MLB team     profiles with a look at the Reds.  SportsChannel Cincinnati     pays $5M for broadcast TV and cable rights.  It buys air     time on TV stations.  On deck: The Royals
  
     
TEAM:
    
Cincinnati       Reds
  
  
     
'97       SLOGAN:
    
"We       Want You Back"
  
  
     
PLAYERS       FEATURED:
    
Barry       Larkin, Jeff Brantley
  
  
     
PAYROLL:
    
$46,267,000       (8 of 28)
  
  
     
SEASON-TICKET       BASE:
    
approx.       15,000 (includes full-season equivalents)
  
  
     
SELECT       KEY SPONSORS:
    
Coca-Cola,       A-B, Kroger's, Tri-Health Systems of Cincinnati
  
  
     
OUTFIELD       WALL ADS:
    
None
  
  
     
VIRTUAL       ADVERTISING:
    
None
  
  
     
WEB       SITE:
    
www.cincinnatireds.com
  
  
     
SITE       DESIGNER:
    
Cincinnati-based       Gaeanet Design
  
  
     
WEB       SITE ADVERTISING:
    
None
  
  
     
BROADCAST       TV:
    
WKRC
  
  
     
GAMES/YEAR       IN DEAL/$:
    
30       games/1st of 1/na
  
  
     
SALES       RESPONSIBILITY:
    
SportsChannel       does primary sales
  
  
     
BROADCAST       TV:
    
WSTR-TV
  
  
     
GAMES/YEAR       IN DEAL/$:
    
15       games/2nd of 3/na
  
  
     
SALES       RESPONSIBILITY:
    
SportsChannel       does primary sales
  
  
     
CABLE       TV:
    
SportsChannel       Cincinnati
  
  
     
GAMES/YEAR       IN DEAL/$:
    
50       games/2nd of 3/$5M
  
  
     
SALES       RESPONSIBILITY:
    
Station
  
  
     
RADIO:
    
WLW-AM
  
  
     
GAMES/YEAR/$:
    
162/2nd       of 3/$3.5M
  
  
     
SALES       RESPONSIBILITY:
    
Station       (in all but three categories)
  
          NOTES: Team payroll comes from USA TODAY figures.     Length of deal and rights fees for TV and radio packages     come from Broadcasting & Cable, 3/31 issue.