Sponsorships Advertising Marketing

NHL REPORTEDLY SET TO ANNOUNCE DETAILS ON SKATING COMPLEXES

4.22.1997

          The NHL is expected to announce details of a new plan
     to construct hockey rinks/entertainment centers around the
     world this week, according to AD AGE.  The facilities will
     feature the brand name "NHL Ice," with the first opening in
     Birch Run, MI, in August.  The inaugural facility will cover
     ten acres of land, featuring two ice rinks, locker rooms,
     retail space, and an activity center with interactive hockey
     games and exhibits, and a food court (AD AGE, 4/21).

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