HORSE RACING INDUSTRY LOOKS TO UNITE IN NEW MARKETING PLAN

          The group of leading Thoroughbred organizations have
     agreed to create a national coordination and marketing
     structure for the sport.  The N.Y. TIMES is reporting that a
     group of "leading" horse racing execs and organizations met
     yesterday in Lexington, KY, to implement some of the goals,
     including efforts to "unite the industry, increase revenues
     and attract people to tracks to reverse the decline of live
     racing."  One of the "main goals" of the new alliance will
     be to pool TV rights and simulcasts of races, so that it
     "can control simulcast betting that is now sold individually
     by race tracks to other tracks and sites."  The group is
     aiming to raise $50M a year for national advertising, TV
     exposure and marketing.  An eight-person oversight committee
     was formed, including Breeders' Cup Chair James Bassett and
     Churchill Downs Chair William Farish (N.Y. TIMES, 4/18).