Stansbury Looks To Stabilize GT AD Role Chicago May Bid To Host '19, '20 X Games Bayless: ESPN Offered "MNF" Segment To Stay ESPN Service Could Offer Specific Sports, Seasons More Schools Selling Alcohol At Games Rutgers Wants To Continue At Yankee Stadium NDSU Becoming Victim Of Its Own Success Week 2 "MNF" Overnight Drops Again Syracuse Struggling With Football Attendance Power Five Games Help HBCU Financials
UNIV. OF SOUTH FLORIDA GETS CREATIVE IN NEW MARKETING DEAL
Published April 16, 1997
The Univ. of South Florida has signed a five-year deal with ESPN-subsidiary Creative Sports, Inc., a producer and distributor of college programming, according to Joey Johnston of the TAMPA TRIBUNE. Creative Sports will pay USF around $500,000/year, plus a percentage of net profits, for the rights while managing the marketing, TV/radio production and corporate sponsorships within USF's athletic program. Creative will also negotiate an over-the-air package for at least six USF football games (TAMPA TRIBUNE, 4/15).