SBD/16/Collegiate Sports

UNIV. OF SOUTH FLORIDA GETS CREATIVE IN NEW MARKETING DEAL

          The Univ. of South Florida has signed a five-year deal
     with ESPN-subsidiary Creative Sports, Inc., a producer and
     distributor of college programming, according to Joey
     Johnston of the TAMPA TRIBUNE.  Creative Sports will pay USF
     around $500,000/year, plus a percentage of net profits, for
     the rights while managing the marketing, TV/radio production
     and corporate sponsorships within USF's athletic program. 
     Creative will also negotiate an over-the-air package for at
     least six USF football games (TAMPA TRIBUNE, 4/15).

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