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UNIV. OF SOUTH FLORIDA GETS CREATIVE IN NEW MARKETING DEAL
Published April 16, 1997
The Univ. of South Florida has signed a five-year deal with ESPN-subsidiary Creative Sports, Inc., a producer and distributor of college programming, according to Joey Johnston of the TAMPA TRIBUNE. Creative Sports will pay USF around $500,000/year, plus a percentage of net profits, for the rights while managing the marketing, TV/radio production and corporate sponsorships within USF's athletic program. Creative will also negotiate an over-the-air package for at least six USF football games (TAMPA TRIBUNE, 4/15).