AAC Touts Optimism As Meetings Wrap AAC Incumbents Get 60% Of Realignment Funds Finebaum Signs With ESPN, SEC Network Ford Field Could Host New Bowl Game Audience For NBA Conf. Semis Down ESPN Layoffs Reportedly In "Low Hundreds" AAC Finalizes Plan For Exit Fee Distribution Sun Belt Unveils New Logo ESPN Has First Mass Layoffs In Years Military Bowl Moves To Naval Academy
Upcoming Conferences and Events
SBD/16/Collegiate Sports
UNIV. OF SOUTH FLORIDA GETS CREATIVE IN NEW MARKETING DEAL
Published April 16, 1997
The Univ. of South Florida has signed a five-year deal
with ESPN-subsidiary Creative Sports, Inc., a producer and
distributor of college programming, according to Joey
Johnston of the TAMPA TRIBUNE. Creative Sports will pay USF
around $500,000/year, plus a percentage of net profits, for
the rights while managing the marketing, TV/radio production
and corporate sponsorships within USF's athletic program.
Creative will also negotiate an over-the-air package for at
least six USF football games (TAMPA TRIBUNE, 4/15).
