THE DAILY continues our exclusive MLB team profiles with a look at the Dodgers. KTLA-TV pays $15.5M annually for broadcast and cable TV rights, and it sublicenses games to Fox Sports West 2. On deck: The Twins
| TEAM: | Los Angeles Dodgers |
| '97 SLOGAN: | None |
| PLAYERS FEATURED IN ADVERTISING: | Eric Karros, Mike Piazza, Raul Mondesi, Hideo Nomo, Todd Hollandsworth |
| PAYROLL: | $43,405,000 (11 of 28) |
| SEASON-TICKET BASE: | 21,000 (no partial plans offered) |
| SELECT KEY SPONSORS: | Coca-Cola, Nissan, Southwest Airlines, A-B, Miller, Coors |
| OUTFIELD WALL ADS: | None |
| VIRTUAL ADVERTISING: | None |
| WEB SITE: | www.dodgers.com |
| SITE DESIGNER: | Handled by L.A.-based Only Multi Media |
| WEB SITE ADVERTISING: | Handled by team |
| BROADCAST TV: | KTLA |
| GAMES/YEAR IN DEAL/$: | 48/1st of 5/$15.5M |
| SALES RESPONSIBILITY: | Station |
| CABLE TV: | Fox Sports West 2 |
| GAMES/YEAR IN DEAL/$: | 40/1st of 5/na |
| RADIO: | KABC-AM |
| GAMES/YEAR/$: | 162/5th of 5/$5M |
| SALES RESPONSIBILITY: | Station |
| SPANISH RADIO: | KWKW-AM (162/station) |
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages comes from Broadcasting & Cable, 3/31 issue.
