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THE PITCH COUNT: WELCOME TO DODGERTOWN

          THE DAILY continues our exclusive MLB team profiles     with a look at the Dodgers.  KTLA-TV pays $15.5M annually     for broadcast and cable TV rights, and it sublicenses games     to Fox Sports West 2.  On deck: The Twins
TEAM:
Los Angeles Dodgers
'97 SLOGAN: None
PLAYERS FEATURED IN ADVERTISING: Eric Karros, Mike Piazza, Raul Mondesi, Hideo Nomo, Todd Hollandsworth
PAYROLL: $43,405,000 (11 of 28)
SEASON-TICKET BASE: 21,000 (no partial plans offered)
SELECT KEY SPONSORS: Coca-Cola, Nissan, Southwest Airlines, A-B, Miller, Coors
OUTFIELD WALL ADS: None
VIRTUAL ADVERTISING: None
WEB SITE: www.dodgers.com
SITE DESIGNER: Handled by L.A.-based Only Multi Media
WEB SITE ADVERTISING: Handled by team
BROADCAST TV: KTLA
GAMES/YEAR IN DEAL/$: 48/1st of 5/$15.5M
SALES RESPONSIBILITY: Station
CABLE TV: Fox Sports West 2
GAMES/YEAR IN DEAL/$: 40/1st of 5/na
RADIO: KABC-AM
GAMES/YEAR/$: 162/5th of 5/$5M
SALES RESPONSIBILITY: Station
SPANISH RADIO: KWKW-AM (162/station)
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages comes from Broadcasting & Cable, 3/31 issue.

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