Today, THE DAILY continues our exclusive MLB team profiles with a look at the Giants. KNBR-AM, the Giants' flagship radio station, is a limited partner in the team. On deck: White Sox
| TEAM: | San Francisco Giants |
| '97 SLOGAN: | "Giants Baseball. Anything Can Happen." |
| PLAYER FEATURED: | Barry Bonds |
| PAYROLL: | $33,469,213 (19 of 28) |
| SEASON-TICKET BASE: | approx. 8,500 (w/full-season equivalents) |
| SELECT KEY SPONSORS: | Pacific Bell, 3Com, Hitachi, Coca-Cola, A-B, Miller, JCPenney |
| OUTFIELD WALL ADS: | The Gap |
| VIRTUAL ADVERTISING: | Handled by Princeton Video Image |
| WEB SITE: | www.sfgiants.com |
| SITE DESIGNER: | Handled in-house |
| WEB SITE ADVERTISING: | Handled by team |
| BROADCAST TV: | KTVU |
| GAMES/YEAR IN DEAL/$: | 56 games/3rd of 6/$5.5M |
| SALES RESPONSIBILITY: | Station, but Giants retain 5-7 30-second spots per game |
| CABLE TV: | SportsChannel Pacific |
| GAMES/YEAR IN DEAL/$: | 55 games/2nd of 5/$4.5M |
| SALES RESPONSIBILITY: | Station |
| RADIO: | KNBR-AM |
| GAMES/YEAR/$: | 162/3rd of 3/$4.5M |
| SALES RESPONSIBILITY: | Station |
| MASCOT: | Luigi Francisco (a.k.a. Lou Seal) |
NOTES: Team payroll comes from USA TODAY figures. Length of deal and rights fee for TV and radio packages comes from Broadcasting & Cable, 3/31 issue.
