The Rose Bowl named ProServ as its exclusive
advertising and marketing agency. ProServ will develop and
market integrated sponsorship and advertising programs for
the stadium. The new scoreboard and Trivision being
installed by the Rose Bowl are among the primary advertising
and sponsorship avenues for marketers (ProServ)....In N.Y.,
Joseph Pereira examines Reebok's new DMX running shoe, which
will hit 5,000 retail outlets on April 1. Reebok is
"betting the new shoe will help it regain cachet as a maker
of 'performance' shoes ... and thereby kindle sales in the
broader consumer market" (WALL STREET JOURNAL, 3/27).
...Milwaukee lawyer David Cross, the inventor of an
inflatable cheesehead hat, is filing suit to preempt the
manufacturer of the original cheesehead hat, Foamation,
Inc., from alleging the new inflatable hat is a "rip-off" of
the first cheesehead hat (MILWAUKEE JOURNAL SENTINEL,
3/27)....ESPN's Bob Ley noted that Nike said it is in "no
rush" to edit the "Group Therapy" spots that have Kenny
Lofton in an Indians uniform. Ley also added that UNC head
coach Dean Smith "reluctantly" granted permission to one
local company, Chapel Hill Sportswear, for a licensed
commemorative shirt celebrating the breaking of Adolph
Rupp's coaching record. Portions of the proceeds will be
directed by Smith to charity ("SportsCenter," ESPN, 3/26).
