Today, THE DAILY begins a team-by-team profile of each MLS franchise. Included below are reconfigured stadium capacities; approximate season-ticket sales to date; game- day ticket price range; apparel supplier and uniform sponsor; team's advertising slogan and advertising mediums; local TV deal and English/Spanish radio deals. Teams will play 32 games in the '97 season. Tomorrow: Western Division.
| TEAM: | Columbus Crew |
| STADIUM/CAPACITY: | Ohio Stadium/25,134 |
| SEASON-TICKETS: | 6,500 |
| TICKET PRICES: | $11-14 |
| APPAREL/SPONSOR: | adidas/Snickers |
| SLOGAN: | "America's Hardest Working Team" |
| AD MEDIUMS: | Print, radio, TV |
| TV DEAL: | WTTE-TV (4 games), SportsChannel OH (5) |
| ENGLISH RADIO: | WBNS-AM/FM (all games) |
| SPANISH RADIO: | Eight-station network covers all games |
| | |
| TEAM: | D.C. United |
| STADIUM/CAPACITY: | RFK Stadium/26,169 |
| SEASON-TICKETS: | 3,000 |
| TICKET PRICES: | $12-32 |
| APPAREL/SPONSOR: | adidas/MasterCard |
| ADVERTISING SLOGAN: | "Unite" |
| AD MEDIUMS: | Print, radio, TV |
| TV DEAL: | Home Team Sports (21 games) |
| ENGLISH RADIO: | WTEM-AM (Flagship for mid-atlantic network -- all games available) |
| SPANISH RADIO: | WILC-AM (16 home, option for 16 road) |
| | |
| TEAM: | New England Revolution |
| STADIUM/CAPACITY: | Foxboro Stadium/22,385 |
| SEASON-TICKETS: | 5,800 |
| TICKET PRICES: | $10-25 |
| APPAREL/SPONSOR: | Reebok/BIC |
| ADVERTISING SLOGAN: | "Rev It Up" |
| AD MEDIUMS: | Radio, outdoor |
| TV DEALS: | WABU (11), SportsChannel NE (8) |
| ENGLISH RADIO: | None |
| SPANISH RADIO: | WRCA-AM (network flagship-all games) |
| | |
| TEAM: | NY/NJ MetroStars |
| STADIUM/CAPACITY: | Giants Stadium/26,576 |
| SEASON-TICKETS: | 8,500 |
| TICKET PRICES: | $9-20 |
| APPAREL/SPONSOR: | Nike/Fuji |
| ADVERTISING SLOGAN: | None |
| AD MEDIUMS: | Print, radio, TV, outdoor |
| TV DEALS: | MSG (17), WBIS (4) |
| ENGLISH RADIO: | WTTM-AM (network flagship-32 games) |
| SPANISH RADIO: | None |
| | |
| TEAM: | Tampa Bay Mutiny |
| STADIUM/CAPACITY: | Houlihan's Stadium/24,776 |
| SEASON-TICKETS: | 1,500 |
| TICKET PRICES: | $8-25 |
| APPAREL/SPONSOR: | Nike/Bandai |
| ADVERTISING SLOGAN: | "Your New Action Attraction" |
| AD MEDIUMS: | Print, radio, TV, outdoor |
| TV DEAL: | SportsChannel Florida (8) |
| ENGLISH RADIO: | WZTM-AM (all games) |
| SPANISH RADIO: | WSUA-AM (all games) |
