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The Back Of The Book

NCAA MEN'S BASKETBALL TOURNAMENT WEEKEND OVERNIGHTS

          The following are Nielsen Sports Marketing's market-by-     market overnights from last weekend's NCAA men's basketball     quarterfinal games on CBS.  Game One: UNC-Louis. on March     23; Game Two: AZ-Prov. on March 23; Game Three: Minn-UCLA on     March 22; and Game Four: UK-Utah on March 22 (THE DAILY):                       
MARKET
GAME ONE
RAT/SHR
GAME TWO
RAT/SHR
GAME THREE
RAT/SHR
GAME FOUR
RAT/SHR
ATLANTA
6.1/15
6.4/14
6.0/15
7.4/15
BALTIMORE
6.7/16
8.6/17
6.3/15
5.5/11
BOSTON
5.3/12
10.3/19
5.8/12
7.2/13
CHICAGO
7.7/17
8.1/16
6.8/16
6.2/13
CINCINNATI
13.1/30
15.5/32
13.6/32
17.9/37
CLEVELAND
6.4/15
8.4/17
7.1/18
6.1/12
COLUMBUS
11.1/23
13.1/25
11.0/23
14.1/26
CHARLOTTE
15.2/33
12.4/25
7.0/19
10.3/22
WASHINGTON, DC
8.4/20
10.7/22
7.8/20
9.4/20
DETROIT
3.3/7
5.1/9
4.7/10
4.3/8
DALLAS/FW
6.6/16
6.8/15
6.4/17
8.6/19
DENVER
4.8/16
7.8/21
5.9/20
8.1/20
HOUSTON
4.2/10
5.9/12
6.7/16
8.5/17
HARTFORD/NEW HAVEN
8.3/18
13.4/24
6.3/14
9.2/16
INDIANAPOLIS
12.0/26
13.7/26
12.7/28
15.6/29
KANSAS CITY
8.3/22
11.4/25
7.9/23
8.3/21
LOS ANGELES
5.1/14
6.3/16
12.1/34
7.3/19
MIAMI/FT. LAUDERDALE
4.0/10
4.4/9
3.4/8
4.1/8
MILWAUKEE
6.4/15
7.5/16
6.1/14
7.1/14
MINNEAPOLIS/ST. PAUL
10.5/28
10.2/22
31.6/62
18.3/37
NEW ORLEANS
5.2/12
5.4/11
4.1/11
5.8/12
NEW YORK
5.5/13
7.9/16
5.2/12
6.3/12
ORLANDO/DAYTONA BEACH
4.4/10
4.5/8
3.9/9
5.9/12
PORTLAND
3.8/13
6.5/19
5.0/17
6.5/20
PHILADELPHIA
7.0/15
9.1/17
6.0/14
6.0/12
PITTSBURGH
5.7/11
8.7/15
5.4/10
7.6/14
PHOENIX
6.2/17
13.2/29
6.0/17
7.3/19
SAN ANTONIO
4.4/11
4.2/10
5.0/14
4.4/11
SAN DIEGO
4.4/13
6.2/16
5.4/17
5.8/16
SEATTLE/TACOMA
4.2/13
7.4/22
5.0/17
6.2/18
S.F./OAK/S.J.
4.6/16
6.7/23
7.0/22
5.7/18
ST. LOUIS
6.6/17
7.8/16
6.7/19
7.7/16
SACRAMENTO
4.6/14
5.1/16
4.7/17
5.0/15
SALT LAKE CITY
3.2/10
7.3/20
6.8/22
22.5/50
TAMPA/ST. PETE
2.9/7
5.2/9
2.7/7
3.4/7
WEST PALM BEACH
3.3/8
3.5/7
3.1/8
5.9/12
CROSS MARKET AVERAGE
6.1/15
8.0/17
7.3/18
7.6/16

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