Leagues and Governing Bodies

NIKE SPORTS ENTERTAINMENT DIGS IN FOR VOLLEYBALL TOURNEY

3.25.1997

          Nike and the Federation International de Volleyball
     (FIVB) will present the 1997 Beach Volleyball World
     Championships at the UCLA Tennis Center in L.A. on September
     10-13, with some of the world's top players scheduled to
     compete.  The total prize money of $600,000 is the largest
     ever for a single tournament and will be divided equally
     between men and women (Nike).  BRANDWEEK's Terry Lefton
     notes the event, run by Nike Sports Entertainment, will air
     Sunday, September 14 on NBC.  It will follow the NFL in most
     of the country and "most likely generate unprecedented
     ratings for a sport that generally" gets ratings in the 2's.
     Nike is selling foreign TV rights and event sponsorships and
     the event will also allow Nike "to better leverage its
     stable of volleyballers" (BRANDWEEK, 3/24 issue).

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