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DISNEY SPORTS COMPLEX SET TO OPEN THIS WEEK

          The new Walt Disney World Sports Complex was profiled
     by Steve Kornacki of the ORLANDO SENTINEL.  The sports
     complex, a "state-of-the-art playground that will begin
     gaining national attention this week," will open Friday with
     an exhibition MLB game between the Reds-Braves at the Disney
     Wide World of Sports Baseball Stadium.  The 9,500-capacity,
     double-deck stadium -- which has 7,500 seats and additional
     lawn seating -- is the "crown jewel of a complex" that will
     "cater to everything from youth leagues to pros in a variety
     of sports."  The complex cost Disney $100M to build, not
     including the acreage that was purchased by Disney "long
     before the complex was envisioned."  The Official All-Star
     Cafe backed by Tiger Woods, Ken Griffey Jr., Andre Agassi,
     Shaquille O'Neal and others "soon will break ground" next to
     the stadium (ORLANDO SENTINEL, 3/23).  
          GROSS NUMBERS: Disney officials won't discuss
     attendance projections, but Phil Lengyel, Disney's Senior
     VP/Sports, notes the calendar for the first year "is much
     fuller than the 80 events the company had originally
     projected."  Lengyel: "We're pushing closer to 160 events.
     ... We've nearly doubled what we thought we were going to
     do" (Christine Shenot, ORLANDO SENTINEL, 3/23).

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