SBD/19/The Back Of The Book

SI FOR KIDS STUDY: WHAT DO THE CHILDREN PLAY?

          In December '96, SI for Kids completed its eighth year
     sponsoring an omnibus survey among children.  Research is
     conducted four times a year on a quarterly basis and reports
     are issued two times a year.  Over the next month THE DAILY
     will feature information taken from the August/December '96
     study.  The total combined sample consists of 615 children,
     including 313 boys and 302 girls.  The sample of 9-11 year
     olds consists of 308 children, including 154 boys and 154
     girls.  The sample of 12-13 year olds consists of 307
     children, including 159 boys and 148 girls.  Interviews were
     conducted in Atlanta; Boston; Chicago; Levittown, NY; L.A.;
     Memphis; Miami; Minneapolis; Phoenix; Pittsburgh; St. Louis;
     San Francisco; and Tulsa.  Today: "Sports Played in the Past
     Year" (THE DAILY):

                         
BOYS GIRLS TOTAL
ANY SPORT
99%
96%
97%
BASKETBALL
72%
59%
66%
BASEBALL
67%
29%
49%
FOOTBALL
68%
22%
46%
SOCCER
48%
40%
44%
SOFTBALL
16%
36%
26%
VOLLEYBALL
16%
33%
25%
TRACK/FIELD
20%
17%
19%
TENNIS
18%
19%
18%
GYMNASTICS
4%
28%
16%
GOLF
15%
8%
11%
ICE HOCKEY
14%
4%
9%
WRESTLING
14%
3%
9%
LACROSSE
3%
1%
2%
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