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TRADES EYE NEW CHANNELS: WHERE THEY STAND AND WHAT'S AHEAD
Published March 19, 1997
In the current MEDIAWEEK, Senior Editors Burghi & Katz handicap 25 "emerging networks to see which ones stand the best chance to break out of the pack and become moneymakers." Burgi & Katz: "Some eternal verities: those networks with corporate pull will make it to market more easily. But a good idea, such as Classic Sports Network, can still make it past the media giants that control the service at the top of the list." The following lists the rankings for sports related channels: CLASSIC SPORTS NET (Tied for No. 4): "Its independent status could hurt the network's distribution in a world dominated by mediaconglomerates." ESPNEWS (Tied for No. 4): "Of the two all-sports news services, this one is more likely to thrive. The question is, does anyone want an all- sports news service? Good ownership and decent promotional muscle." CNN/fn (No. 8): "The niche is already well served by CNBC." CNN/SI (No. 10): "Widely considered to be less compelling to agencies and operators than its competitor. Deep pockets and Sports Illustrated's loyal readership could help." SPEEDVISION (Tied for No. 11): "Definitely has sex appeal (fast cars, boats and planes). It's a very narrow niche and one that's found in bits and pieces on other nets." GOLF CHANNEL (Tied for No. 18): "Subscribers have been hard to come by. The net corrected a flawed distribution strategy which marketed it as a mini-pay. Now as a basic channel with $50 million in Fox money, the future looks a bit brighter" (MEDIAWEEK, 3/17). CLASS OF '95: BROADCASTING & CABLE's Joe Schlosser reviews "Cable's Class Of 1995: A Look At How The Major Cable Launches Of That Year Have Fared," which includes The Golf Channel, CSN and Speedvision. Projections for year-end '97 subscribers: CSN with 15-20 million; TCG with 14.5 million; Speedvision with 14 million (B&C, 3/17 issue).