SBD/19/Sports Media

MEDIA NOTES

          SI's Steve Lopez writes on the Flyers libel suit
     against Philadelphia WIP-AM under the header, "Put Up Or
     Shut Up."  Lopez: "Some observers think this could do for
     talk radio what Carol Burnett did for supermarket tabloids. 
     When the comedian won a $1.6 million libel judgement against
     the National Enquirer, it prompted a flood of other suits by
     celebrities.  ... And if the Flyers lose in court?  Sports
     could end up making professional wrestling look like a high
     art form" (SI, 3/24 issue)....Detroit Free Press sports
     columnist Mitch Albom has won first place in sports writing
     in the National Headliner Awards.  The L.A. Times' Bill
     Plaschke finished second and the Wall Street Journal's Roger
     Thurow was third (DETROIT FREE PRESS, 3/19)....USA TODAY's
     Rudy Martzke writes that PGA Tour officials, "opposed to
     Fox's proposal to incorporate FoxTrax hockey puck technology
     into golf balls, will remain with ABC, NBC and CBS in new
     deals that likely will increase from $45 million annually
     over four years to about $70 million" (USA TODAY,
     3/19)....IL-based One-on-One Sports Network has bought WXLX-
     AM in the New York area, part of a $45M deal that includes
     AM stations in Miami and Los Angeles.  All three stations
     will be converted to sports.  In the New York market, WXLX
     will go up against WFAN (N.Y. DAILY NEWS, 3/19)....The
     Broncos' Shannon Sharpe is a spokesperson for Cyberforce, an
     Internet access provider that rivals AOL.  Sharpe joins
     "several NFL players," including the Packers' Sean Jones,
     the Bills' Andre Reed, and the Raiders' Tim Brown, as
     members of the NV-based service (ROCKY MOUNTAIN NEWS, 3/19).


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