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FOX ADDS RODEO & SKIING TO ITS NEVER-ENDING HUNT FOR SPORTS
Published March 19, 1997
Fox Sports is adding rodeo and skiing to its weekend sports line-up for the first time. Fox will air the "Wrangler Bull Riders Only World Championship" on Saturday, April 5, and the "Sprint Bumps & Jumps Championships" skiing competition on Sunday, April 20 (Fox Sports). SADDLE UP: Bull Riders Only CEO Shaw Sullivan, who predicts a 4.2 rating for the event: "Only the boys at Fox are crazy enough to do this." Fox Sports Exec VP Tracy Dolgin: "For the Fox generation, there are other things than music videos. You have a guy trying to hang onto a wild, multithousand-pound animal, and the bull's trying to throw him off and stomp him to death" (MEDIAWEEK, 3/17). MORE DISTRIBUTION: Fox Sports Americas and the Int'l Channel reached a deal to broadcast an int'l sports block to Int'l Channel viewers. The Int'l Channel offers multiple language basic programming to more than seven million subscribers in the U.S. and Latin America. Each int'l sporting event will air in its native language in a block that is branded under the Fox Sports Americas banner (FSA).