Fox Sports is adding rodeo and skiing to its weekend
sports line-up for the first time. Fox will air the
"Wrangler Bull Riders Only World Championship" on Saturday,
April 5, and the "Sprint Bumps & Jumps Championships" skiing
competition on Sunday, April 20 (Fox Sports).
SADDLE UP: Bull Riders Only CEO Shaw Sullivan, who
predicts a 4.2 rating for the event: "Only the boys at Fox
are crazy enough to do this." Fox Sports Exec VP Tracy
Dolgin: "For the Fox generation, there are other things than
music videos. You have a guy trying to hang onto a wild,
multithousand-pound animal, and the bull's trying to throw
him off and stomp him to death" (MEDIAWEEK, 3/17).
MORE DISTRIBUTION: Fox Sports Americas and the Int'l
Channel reached a deal to broadcast an int'l sports block to
Int'l Channel viewers. The Int'l Channel offers multiple
language basic programming to more than seven million
subscribers in the U.S. and Latin America. Each int'l
sporting event will air in its native language in a block
that is branded under the Fox Sports Americas banner (FSA).
