SBD/19/Sports Media

FOX ADDS RODEO & SKIING TO ITS NEVER-ENDING HUNT FOR SPORTS

          Fox Sports is adding rodeo and skiing to its weekend
     sports line-up for the first time.  Fox will air the
     "Wrangler Bull Riders Only World Championship" on Saturday,
     April 5, and the "Sprint Bumps & Jumps Championships" skiing
     competition on Sunday, April 20 (Fox Sports).
          SADDLE UP:  Bull Riders Only CEO Shaw Sullivan, who
     predicts a 4.2 rating for the event: "Only the boys at Fox
     are crazy enough to do this."  Fox Sports Exec VP Tracy
     Dolgin: "For the Fox generation, there are other things than
     music videos.  You have a guy trying to hang onto a wild,
     multithousand-pound animal, and the bull's trying to throw
     him off and stomp him to death" (MEDIAWEEK, 3/17).
          MORE DISTRIBUTION: Fox Sports Americas and the Int'l
     Channel reached a deal to broadcast an int'l sports block to
     Int'l Channel viewers.  The Int'l Channel offers multiple
     language basic programming to more than seven million
     subscribers in the U.S. and Latin America. Each int'l
     sporting event will air in its native language in a block
     that is branded under the Fox Sports Americas banner (FSA).

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News Corp./Fox, Media, Sprint

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