New "30 For 30 Short" On Holy Cross Player Clippers To Hold Training Camp In Hawaii Rainguard To Sponsor Texas IndyCar Race Magic Johnson Returning To ESPN UA, Fanatics Announce MLB Uniform Deal Dunkin' Donuts Announces NHL Partnership Woods' Return Boost Golf On NBC Tony Clark Discusses MLB's New CBA A's Reinvesting All Revenues Into Coliseum, Club Selig, Schuerholz Elected Into Baseball HOF
SBD/19/Sponsorships Advertising Marketing
SOME THINGS ARE FOR THE BEST? BRADLEY SNOOZES ON SNICKERS AD
Published March 19, 1997
Mavs C Shawn Bradley claims he was the first choice to star in the Snickers ad featuring a fictional televised shopping network advertising the player's signature cologne, a spinoff of Michael Jordan cologne, according to J.A. Adande of the WASHINGTON POST. The ad currently stars the Bullets' Gheorghe Muresan. Adande: "If the idea of Gheorghe Muresan cologne sounds unappealing, imagine taking a whiff of Shawn Bradley cologne." Bradley: "They called me and asked me to do it first. I turned the TV on and saw Gheorghe doing it. I was like, 'Good for you, Gheorghe.'" Bradley: "I wasn't sure. We just didn't say yes right away, and the next thing you know, he had it. When you snooze, you lose" (WASHINGTON POST, 3/19).