Rutgers-Army Moves From Yankee Stadium Roger Goodell Gives League Address Desert Dish: Super Bowl Parties Rage On Super Bowl Tix Resale Prices Hit Record Levels Cavs "Quietly" Sought County Funds For Arena Browns Raising Season-Ticket Prices NFLPA To Fight New Personal-Conduct Policy Michaels Won't Focus On Deflategate During SB Fiat Chrysler Airing Three Super Bowl Spots Classified Advertisements
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
SOME THINGS ARE FOR THE BEST? BRADLEY SNOOZES ON SNICKERS AD
Published March 19, 1997
Mavs C Shawn Bradley claims he was the first choice to star in the Snickers ad featuring a fictional televised shopping network advertising the player's signature cologne, a spinoff of Michael Jordan cologne, according to J.A. Adande of the WASHINGTON POST. The ad currently stars the Bullets' Gheorghe Muresan. Adande: "If the idea of Gheorghe Muresan cologne sounds unappealing, imagine taking a whiff of Shawn Bradley cologne." Bradley: "They called me and asked me to do it first. I turned the TV on and saw Gheorghe doing it. I was like, 'Good for you, Gheorghe.'" Bradley: "I wasn't sure. We just didn't say yes right away, and the next thing you know, he had it. When you snooze, you lose" (WASHINGTON POST, 3/19).