SBD/19/Sponsorships Advertising Marketing

SOME THINGS ARE FOR THE BEST? BRADLEY SNOOZES ON SNICKERS AD

          Mavs C Shawn Bradley claims he was the first choice to
     star in the Snickers ad featuring a fictional televised
     shopping network advertising the player's signature cologne,
     a spinoff of Michael Jordan cologne, according to J.A.
     Adande of the WASHINGTON POST.  The ad currently stars the
     Bullets' Gheorghe Muresan. Adande: "If the idea of Gheorghe
     Muresan cologne sounds unappealing, imagine taking  a whiff
     of Shawn Bradley cologne."  Bradley: "They called me and
     asked me to do it first.  I turned the TV on and saw
     Gheorghe doing it.  I was like, 'Good for you, Gheorghe.'" 
     Bradley: "I wasn't sure.  We just didn't say yes right away,
     and the next thing you know, he had it.  When you snooze,
     you lose" (WASHINGTON POST, 3/19).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug