Royals To Debut Craft Beer Bar Mariners Renew Deal With Ford Senators: Take World Cup Out Of Russia ABC Supply To Sponsor IndyCar Race Mizuno Launches Campaign Battle At Bristol Ticket Info Released Bucks' Downtown Arena Plan Gains Steam Manfred Defends Mets Ownership, Payroll ESPN.com Debuts New Site Redesign Spieth Stars In New AT&T Campaign
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
SOME THINGS ARE FOR THE BEST? BRADLEY SNOOZES ON SNICKERS AD
Published March 19, 1997
Mavs C Shawn Bradley claims he was the first choice to star in the Snickers ad featuring a fictional televised shopping network advertising the player's signature cologne, a spinoff of Michael Jordan cologne, according to J.A. Adande of the WASHINGTON POST. The ad currently stars the Bullets' Gheorghe Muresan. Adande: "If the idea of Gheorghe Muresan cologne sounds unappealing, imagine taking a whiff of Shawn Bradley cologne." Bradley: "They called me and asked me to do it first. I turned the TV on and saw Gheorghe doing it. I was like, 'Good for you, Gheorghe.'" Bradley: "I wasn't sure. We just didn't say yes right away, and the next thing you know, he had it. When you snooze, you lose" (WASHINGTON POST, 3/19).