NYC FC Close To Deal For Bronx Soccer Stadium Sounders To Increase Capacity In '14 MLS' Garber On Possible Winter Schedule Sporting KC Becomes Envy Of City, League MLS Weighs Winter Schedule Before Cup Final Garber Gives Annual State Of MLS Address Tennis Center Renovations To Start In February Q&A With Sporting KC CEO Robb Heineman Land Deals For DC United Stadium Miss Deadlines Sacramento USL Pro Expansion Team Eyes MLS
SBD/19/Sponsorships Advertising Marketing
BRANDWEEK NEWS & NOTES: TWO MORE MILLION-DOLLAR SHOT PROMOS
Published March 19, 1997
MasterCard and PepsiCo will each sponsor a million- dollar shot promo, according to Terry Lefton of BRANDWEEK. MasterCard's million-dollar shot will take place during Game Four of the Stanley Cup Finals June 10, on Fox. The promo includes a Fox TV buy and "replaces" MasterCard's sponsorship of a Stanley Cup luncheon as its "major" Stanley Cup promo. PepsiCo's million-dollar shot will take place at halftime of a September MLS game, but its promo will take place in all ten MLS markets (BRANDWEEK, 3/17). TAP THE HEISMAN: Coors will run a promo tied to the Heisman Trophy, which it will leverage with a Labor Day sweepstakes, "and possible football-themed packaging on its core brand." There may also be football-shaped bottles, "a la Coors bat-shaped bottles" due out later this year, "although one Coors wholesaler said that concept had been floated and then discarded" (BRANDWEEK 3/17 issue). NOTES: Burger King and the NHLPA will team for a collector's puck promo over the next month at restaurants in Denver, Pittsburgh and Detroit. Fotoball USA, San Diego, handles....Conde Nast reached a deal with the WNBA for 8-12 page advetorials in the July issues of Glamour and Self magazines....Advantage Int'l will handle marketing for Roller Hockey Int'l. Advantage's Harlan Stone called a national TV deal a "top" priority....The Beanstalk Group, NY, will handle retail and licensing rights for USTA and U.S. Open merchandise (BRANDWEEK, 3/17).