The Back Of The Book

ESPN CHILTON SPORTS POLL: THINGS THAT MAKE YOU GO VROOM

3.14.1997

          The following ESPN Chilton poll questioned 1000 people     in February '96 and 1,500 people in '97 about their interest     in auto racing.  NASCAR and Indy Car interest were only     asked of racing fans. Percentages are weighted (THE DAILY):                                         1996           1997     Auto Racing Fans         13.8%          10.2%     Avid Auto Racing Fans    46.8%          39.9%          NASCAR INTEREST (Asked of racing fans)     Not at all               14.2%          14.4%     A little bit             21.9%          18.0%     Somewhat                 31.8%          36.0%     Very                     32.0%          31.6%     INDY CAR INTEREST (Asked of racing fans)     Not at all               18.0%          20.1%     A little bit             25.4%          19.2%     Somewhat                 37.6%          41.0%     Very                     19.1%          19.7%                              -30-

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