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CABLEVISION BETS ALL ITS CHIPS ON NEW YORK SPORTS

          Cablevision's "aggressive steps" to "dominate" the New
     York sports cable market by increasing its stake in MSG, the
     Knicks and the Rangers, were examined by CNN's Lou Dobbs on
     "Moneyline."  Cablevision Chair Charles Dolan: "It's the
     right move for us long-term.  We have the concept about our
     company that we are not really a cable company, we are a
     programming company.  What really matters to our customer is
     not how the programming arrives, whether it's cable or
     satellite or whatever, it is what the programming is when it
     shows up on their screen and how much they care about it. 
     In any local area ... what matters is local news, local
     sports, local weather, shopping, etc."  More Dolan, on the
     future of cable:  "More and more we are thinking about
     content, it can't be that cable is simply the provider of a
     commodity service.  We all provide CNN, but so does the
     satellite provide CNN.  ... It won't be enough just to be
     the source of popular syndicated programming, you will need
     to bring something to the table yourself.  You will need to
     add your own content, and that almost has to be related to
     the area that you serve."  Dolan, on looking for an equity
     partner: "When you have as much leverage as we do, there's
     always a possibility that you will want to reduce that by
     selling equity of some sort.  And there are a range of
     possibilities for us ... but we don't need to do it, and we
     have no immediate plan to do it" ("Moneyline," CNN, 3/12).

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