Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

3.12.1997

          Jos. A. Bank Clothiers has signed NBA coaches Dave
     Cowens, Bill Fitch and Garry St. Jean, as well as NBC
     analyst Bill Walton and ESPN/ABC's Dick Vitale to an
     endorsement deal to wear Jos. A. Bank suits (Jos. A.
     Bank)...The Mid-American Conference has signed Universal
     Sports America/Host Comm. to represent the league in
     corporate marketing, sales and promotions for all sports
     (Universal Sports)....Former Bucs Dir of Sales & Marketing
     Paul Sickmon has opened a sports marketing company, Knox
     Sports Marketing, in Clearwater, FL (TAMPA BAY BUSINESS
     JOURNAL, 3/10 issue)....Packers QB Brett Favre will appear
     in three 30-second ads promoting tourism in WI.  Favre did
     the spots for free (MILWAUKEE JOURNAL SENTINEL, 3/12).

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