The Jackie Robinson Foundation and Nike have created
the Ennis Cosby Scholarship Fund to be administered by the
Foundation and awarded to minority undergraduate students
pursuing a career in the education of youth with learning
differences. Nike has donated $100,000 to establish the
Fund through the Jackie Robinson Foundation, and have asked
other companies and individuals to also contribute.
NEW ROBINSON AD: Nike will debut a national TV ad
honoring Robinson on March 31. The OR-based Wieden &
Kennedy spot, entitled "Thank You," is a documentary-styled
ad featuring portraits of past and present MLB players
thanking Robinson for his historical breakthrough.
Appearing in the spot: MLB's Tony Gwynn, Ken Griffey, Jr.,
Alex Rodriguez and Kenny Lofton; announcers Vin Scully and
Harry Caray; and former MLB stars Hank Aaron, Ernie Banks,
Willie Stargell and Reggie Jackson (Nike).
HERE, HERE: The Red Sox' Mo Vaughn, who wears No. 42 in
honor of Robinson, was a guest of the Robinson Foundation in
New York. Vaughn: "There ought to be a national holiday for
Jackie Robinson. Based on the kind of person he was, we
should celebrate the anniversary of his coming into baseball
every year" (BOSTON GLOBE, 3/11).
