Leagues and Governing Bodies

ARE MARKETERS FISHING FOR MORE SPONSOR DOLLARS ON THE NET?

3.11.1997

          In his Sunday NHL notes column, the TORONTO SUN's Al
     Strachan writes that a move to allow advertising on NHL goal
     posts and crossbars "has been repelled."  Strachan: "The
     NHL's marketers want it and so do some of the team owners." 
     But "purists in the NHL head office ... are hanging firm for
     the time being."  Strachan adds that one team applied for
     permission to sell rights to the net where an advertiser
     would be able to stencil a company logo on the net.  The
     "league has not given approval -- yet" (TORONTO SUN, 3/9).

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