ROGERS JOINS OFMA AS PRESIDENT AND CHIEF MARKETING DIRECTOR

          Richard Rogers yesterday took over as President & Chief
     Marketing Dir of the Oakland Football Marketing Association
     (OFMA), the "troubled" Raiders ticket agency, according to
     Rick DelVecchio of the S.F. CHRONICLE.  Rogers declined to
     divulge the terms of his contract, saying only that he will
     receive a base salary, "plus extra," for meeting performance
     goals.  DelVecchio notes that Rogers "had no sooner greeted
     his staff of 39 than he issued a directive: Make courtesy
     calls to every Raiders season-ticket holder."  Rogers needs
     to sell more than 9,000 remaining PSLs created by the OFMA's
     original marketing plan in '95.  About 35,000 PSLs have been
     sold so far.  Rogers "doesn't have a marketing program yet"
     for the forthcoming season because city and county officials
     are "in the thick of talks" with the Raiders over ideas to
     restructure the existing plan (S.F. CHRONICLE, 3/11).