Sponsorships Advertising Marketing

SPRINT EYES POSSIBLE PROMOTIONS AROUND NFL DRAFT

2.27.1997

          Sprint Dir of Corporate Sponsorship Marketing Mike Goff
     says that the NFL's telecom provider "is considering
     creating a couple of promotional programs" that would "tie
     into" the upcoming NFL Draft, according to Brockinton &
     Reynolds of INSIDE MEDIA.  One possibility would be
     sponsoring the NFL Draft site on ESPN SportsZone.  This
     would "supplement" the banner ads that Sprint now has on
     NFL.com.  The other "potential tie-in" would be striking a
     deal with ESPN, which televises the event, to provide and
     sponsor draft-day videoconferences from "key sites around
     the country."  Goff adds a decision on Draft promos will be
     made by the end of the month (INSIDE MEDIA, 2/26 issue).

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