EYE ON NAGANO: CBS SHOULD "EASILY EXCEED" AD RECORD

          CBS sales execs say the network has already sold 70% of
     its ad inventory for the '98 Olympics by narrowing its focus
     to 15 advertisers who are world-wide Olympic sponsors, down
     from more than 80 in '92, according to Gary Levin in
     VARIETY.  CBS had sold 40% of its inventory by this time for
     the '94 Lillehammer games.  CBS is selling ad time based on
     ratings from the '92 Albertville, France games, predicting a
     primetime rating "in the 18 to 19 range."  Levin notes
     increased ad demand and the availability of exclusive
     packages will allow CBS to "easily exceed" its $450M take in
     the '94 Games (VARIETY, 2/24).