TURNER BROADCASTING A POSSIBLE SUITOR OF "THE PLAYERS"?

          Players Inc., the marketing and licensing subsidiary of
     the NFLPA, will debut a TV series this fall.  The players
     will own, develop and star in programming, produced by the
     joint venture of Players Inc., Kevin Kiley and Kestrel
     Communications.  The initial work will be a one-hour show
     called "The Players," which will debut in August and run for
     22 weeks.  On the program, players will offer insights as
     they share experiences from the field of play.  Gene Upshaw,
     Chair of Players Inc., and Exec Dir of the NFLPA, said the
     series "reflects an extension of our growth and development
     in marketing our players and their brand" (Players Inc.).
     NEWSDAY's Steve Zipay notes, "No word on network takers,
     although Turner is reportedly interested" (NEWSDAY, 2/25). 
     Upshaw told THE DAILY Players Inc. is now in the process of
     "introducing the show to the marketplace," and would like to
     have a broadcast deal by August '97 (THE DAILY).