ABC AND CBS WILL PUT ON THE GLOVES; BUT WILL VIEWERS WATCH?

          Both ABC and CBS Sports announced new boxing packages,
     according to Richard Sandomir of the N.Y. TIMES.  CBS'
     boxing will start March 30 with a Buster Douglas-Brian Scott
     fight.  CBS' telecasts will be on weekend afternoons and
     ABC's ten-fight package will be part of its "Wide World of
     Sports."  CBS Sports VP/Programming Rob Correa: "There's an
     important place for boxing in the network scheme."  A-B's
     Budweiser will sponsor the CBS fights, but Sandomir notes
     whether boxing "yields visible ratings or solid advertising
     support remains to be seen" (N.Y. TIMES, 2/25).  Correa
     predicted an average rating in the "mid-2s" (Steve Zipay
     NEWSDAY, 2/25).  With six bouts in '96, CBS did an average
     rating of 2.2 (Mike Bruton, PHILADELPHIA INQUIRER, 2/25).