BRANDWEEK NEWS & NOTES: Sears "is expected" to be
announced as a corporate WNBA sponsor. Lady Foot Locker
"has also been talking" to the league....Logo Athletic has
signed Packers coach Mike Holmgren to a new four-year
endorsement deal....AND1 Founder Seth Berger is projecting
$30M in revenue for the company this year....Bausch & Lomb
will feature Daytona 500 champ Jeff Gordon in new ads for
its Ray-Ban sunglasses (BRANDWEEK, 2/24 issue)....The Corel
WTA Tour and Chase Manhattan Bank have formally entered into
a year-round agreement in which Chase becomes a Tour
Corporate Partner and is designated "Official Worldwide Bank
of the Corel WTA Tour" (Corel WTA Tour)....USA TODAY's David
Lieberman noted Disney will open "a trial ESPN sports store"
in Glendale, CA, this fall. New products could include
ESPN-brand sports merchandise (USA TODAY, 2/24)....Officials
at Ford said nearly three dozen viewers had called by midday
Monday to thank the company for its exclusive sponsorship of
NBC's broadcast of "Schindler's List." Ford Marketing
Manager Gerry Donnelly: "We've never had this kind of
response for anything" (WALL STREET JOURNAL, 2/25).
