A'S SHOWING OFF TWIN PECTS IN NEW AD CAMPAIGN?

          The A's will break a new ad campaign tomorrow which
     features Mark McGwire and uses the tagline "Be There When it
     Happens Again," according to Carol Emert of the S.F.
     CHRONICLE.  Newly acquired Jose Canseco is "noticeably
     absent" in the campaign, which has a budget of $2.5M for the
     season, up from $1.5M in previous years, and is starting two
     months earlier than usual.  The A's "dumped" their former ad
     agency, S.F.-based Hoffman/Lewis, and formed an in-house
     marketing team using only one outside creative consultant,
     Bob Hulme.  A's Senior Dir of Sales & Marketing David
     Alioto: "We felt our message was getting lost in the Bay
     Area, so we decided to do it ourselves."  The $2.5M budget
     will go toward 750 TV spots, 1,203 radio commercials, 1,000
     traffic report sponsorships, 160 bus signs, 130 billboards,
     39 BART station signs, 35 newspaper ads and direct mailings
     to 150,000 homes and businesses (S.F. CHRONICLE, 2/22).