This spring, the NBA will continue its documentary-
style, "The Game Doesn't End" ad campaign, starring NBA
players with new versions of the apparel-focused print ads.
Appearing for the first time will be the Heat's P.J. Brown,
Laker Elden Campbell and Knick Larry Johnson (NBA)....Ralph
Sampson Sportswear has launched a line of athletic apparel.
Among the designs is a "Rules of the Game" line which
includes imprints that exemplify sportsmanship and teamwork
(Ralph Sampson Sportswear)....PA-based Global Sports has
established an in-house design team and product development
department responsible for the branded footwear products
lines Apex, Ryka and Yukon (Global Sports)....Brooks Sports'
'97 fall running and fitness apparel line will feature
winter training tights made of Coville's Authentic AM
MicroStop fabric. The AM MicroStop incorporates Microban,
an anti-microbial agent the interrupts bacteria's ability to
function, grow and reproduce, which consequentially controls
odor (Brooks)....Reebok kicked off its marketing campaign
for the new DMX Series 2000 running shoe at the Super Show.
It included a two-page ad in Super Show issues of industry
periodicals, a 40' x 50' banner hung on the Omni, and
displays in Reebok's Super Show exhibition booth (Reebok).
