Menu
Sports Media

SPORTS REVENUES SHOW THE BIG GAIN IN NETWORK SALES

          Despite erosion in prime time audience, ABC, CBS and
     NBC closed out '96 with "solid revenue gains, due in large
     part to double-digit growth generated by sports and the
     Summer Olympics."  ABC, CBS, and NBC reported a 3.7%
     increase in gross revenues over the fourth quarter of '95,
     according to figures from the Broadcasting Cable Financial
     Management Association and compiled by Ernst & Young. 
     Sports posted a final-quarter increase of 13%, or nearly
     $70M.  Sports also had the most-favorable year-to-date
     numbers for '96, including a 45% increase in gross revenues
     to $2.6B, an $800M gain over '95 (BCFM).  Note: This does
     not include the Fox network or its coverage of the World
     Series (THE DAILY).
     
     TOTAL SPORTS GROSS REVENUES        TOTAL NET REVENUES FROM 
     FROM TIME SALES                    TIME SALES
     '95    $1.801B                     '95  $1.533B 
     '96    $2.609B +44.90%             '96  $2.221B +44.85%

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/02/20/Sports-Media/SPORTS-REVENUES-SHOW-THE-BIG-GAIN-IN-NETWORK-SALES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/02/20/Sports-Media/SPORTS-REVENUES-SHOW-THE-BIG-GAIN-IN-NETWORK-SALES.aspx

CLOSE