IMG GETTING INTO THE OLYMPIC SPONSOR ACT

          IMG's acquisition of 21 Marketing "will accelerate the
     sports marketing giant's move into intellectual-property
     marketing," according to Jeff Jensen in AD AGE.  IMG is also
     looking to add 21 Marketing's Olympic sponsors to its list
     of corporate clients.  21 Marketing "earned its rep" by
     selling sponsorships for World Cup soccer and the IOC, as
     well as handling such sponsorships for Eastman Kodak Co.,
     the U.S. Postal Service and others (AD AGE, 2/17). 
          LETTERMAN-SAN?: David Letterman is "considering" doing
     his "Late Show" from the Nagano Winter Games in '98, which
     will be televised by CBS (WASHINGTON POST, 2/19).