Starter and the NFL have joined together for the "Play
Football Craze with Emmitt Smith" promo which enables kids
to enter a contest to win an NFL "Schoolyard Showdown" with
Smith. The winner will have 19 friends join in a flag
football game with Smith and other Starter endorsers,
including Pats RB Curtis Martin, at the winner's school,
with segments of the game shown during the Saturday Morning
lineup of the Fox Kids Network. The "Play Football Craze"
will kick-off in August with national on-air promo spots on
Fox Kids Network, as well as ads featuring Smith. Kids can
sign up at local retailers or through Fox Kids. 500 Starter
jackets will go as runner-up prizes. Starter will also
sponsor NFL "Play Football" Youth Training Camps in 12 NFL
markets in June and July at local teams' training facilities
giving 1,000 children, ages 8-14, the chance to participate
in football instruction and interactive activities from
local NFL players and coaches (Starter).
EMMITT RE-UPS: Smith signed a five-year endorsement
deal with Starter to serve as a national spokesperson to
represent the company and its NFL licensed apparel. Smith,
who has been a Starter endorser for the past seven years,
will continue to wear Starter headwear on NFL sidelines and
serve as the focal point of Starter's national marketing
efforts. Starter also announced its deal with the Patriots'
Martin, who will wear Starter headwear on NFL sideline and
participate in ad and promo campaigns (Starter).
