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  • ALL EYES ON DAYTONA: CBS TO EMPLOY NEW CAMERAS FOR TELECAST

              The following lists rating trends for the Daytona 500. 
         The '96 Dayton 500 received a 9.2 national household rating,
         representing an 18% increase over the '95 rain-delayed race. 
         ^ = excludes rain delay coverage (Nielsen Sports Marketing).
    
         
    YEAR
    RATING
    YEAR
    RATING
    YEAR
    RATING
    '80
    8
    '86
    8.4
    '92
    9.3
    '81
    8.4
    '87
    9.8
    '93
    8.4
    '82
    9.4
    '88
    7.4
    '94
    9.6
    '83
    8.7
    '89
    8.1
    '95
    7.8^
    '84
    8.7
    '90
    7.3
    '96
    9.2
    '85
    8.3
    '91
    7.6
    '97
    DAYTONA CAMERAS: CBS will have 31 main cameras for its coverage of the Daytona 500 on Sunday, but a "whopping total of 87 cameras potentially can be used" (Bernard Fernandez, PHILADELPHIA DAILY NEWS, 2/14). CBS will also feature the "Akela Plus," the "largest crane camera in the world" at 85 feet, to get shots from above the track. It will be in the infield between turns one and two. CBS Sports' Daytona Dir Bob Fishman said the 87 cameras "sounds like we've lost our minds" (L.A. DAILY NEWS, 2/14). CBS ADDS MORE DRIVE: CBS Sports and Gateway Int'l Raceway have reached a multi-year deal to broadcast the inaugural Gateway 300, the newly created NASCAR Busch Series race, from Madison, IL, on Saturday, July 26 (CBS).

    Print | Tags: Anheuser Busch, CBS, NASCAR, Nielsen, Media, Viacom
  • FINAL NUMBERS: TV RATINGS FROM LAST WEEKEND SPORTS EVENTS

              The following lists TV ratings from last weekend's
         network sporting events.  The numbers were gathered from the
         networks and all times are eastern (THE DAILY).
    
    
    EVENT
    DATE NET TIME RAT/SHR
    Marquette/Cincinnati
    8-Feb
    CBS
    12:00-2:00pm
    1.3/4
    Georgetown/Syracuse
    8-Feb
    CBS
    2:00-4:00pm
    1.7/5
    Millrose Games
    8-Feb
    NBC
    2:30-3:30pm
    1.8/5
    Buick Invitational
    8-Feb
    NBC
    3:30-6:00pm
    2.6/7
    NHL Hockey (regional)
    8-Feb
    FOX
    3:00-6:00pm
    2.1/6
    Olympic Winterfest
    8-Feb
    CBS
    4:00-6:00pm
    1.7/4
    NCAA Basketball (reg)
    8-Feb
    ABC
    2:00-4:30pm
    1.8/5
    Wide World of Sports
    8-Feb
    ABC
    4:30-6:00pm
    2.7/7
    NASCAR Busch Clash
    9-Feb
    CBS
    12:00-1:00pm
    3.7/12
    Iowa/Illinois
    9-Feb
    CBS
    1:00-3:00pm
    2.2/6
    NCAA Basketball (reg)
    9-Feb
    CBS
    3:00-5:00pm
    3.7/9
    Olympic Winterfest
    9-Feb
    CBS
    5:00-6:00pm
    2.2/5
    Buick Invitational
    9-Feb
    NBC
    3:00-5:00pm
    4.1/10
    NCAA Basketball (reg)
    9-Feb
    ABC
    3:30-6:00pm
    2.1/5
    NBC All-Star Game
    9-Feb
    NBC
    6:00-9:00pm
    11.2/19

    Print | Tags: ABC, Anheuser Busch, CBS, General Motors, NASCAR, NBC, NCAA, News Corp./Fox, NHL, Media, Viacom, Walt Disney
  • INSIDE MEDIA NEWS & NOTES: NBC GOLF SWINGING INTO SEASON

              NBC has sold out "virtually all" commercial time for
         the U.S. Open four months beforehand, according to Langdon
         Brockinton in INSIDE MEDIA.  Advertisers include Xerox,
         United Air Lines, Nike, MasterCard and "several companies"
         in the financial services field.  "Many" 30-second spots on
         Saturday's coverage went for $110-115,000 apiece, while some
         of the Sunday units went for "about" $135,000-150,000.  
              EASY RYDER: NBC has also signed a Ryder Cup sponsorship
         deal with Ping that gives the golf club manufacturer a
         presence on the network's broadcasts of the '99 and 2001
         Cups. As the exclusive golf club advertiser, Ping has
         secured half the ad time allotted to the golf equipment
         category on those broadcasts. NBC "is close" to finalizing a
         deal with Coopers & Lybrand for the '99 and 2001 Ryder Cups. 
              GLOBAL GAME: The PGA Tour will help create three new
         internationally based events for '99, but it has "yet to be
         determined" how or when the TV rights negotiations for those
         tournaments will be handled (INSIDE MEDIA, 2/13).   
    
    

    Print | Tags: MasterCard, NBC, Nike, PGA Tour, Media, Xerox
  • MEDIA NOTES

              The opening night of the Westminster Kennel Club Dog
         Show on USA Network received a 3.7 cable rating, which
         topped ESPN's ESPY Awards, which earned a 2.9 (NEWSDAY,
         2/14)....Magic Johnson is "finalizing an overall deal" to
         produce films at Fox.  Although the deal is "considered a
         slam dunk," Fox will not comment until the paperwork is
         finished.  Johnson expects to be based at Fox Family Films
         (DAILY VARIETY, 2/13)....In N.Y., Benza & Lewittes report
         that SI's new swimsuit editor, Elanie Farley, was looking to
         do something different for her first issue and "nearly" put
         Steffi Graf on the cover instead of model Eve Herzigova
         (N.Y. DAILY NEWS, 2/14)....ABC will increase its boxing
         programming "as one method of rejuvenating" its "Wide World
         of Sports."  ABC will televise the first female pro fight on
         broadcast TV next month (USA TODAY, 2/14)....NBC's Bob
         Costas, who is about to take a six month break from TV work,
         said he and Don Ohlmeyer at NBC "had some serious talks
         about the viability of a sports-themed '60 Minutes'-type
         show in prime-time.  The conclusion seemed to be that it
         could only work ratings-wise on a network if that network
         had exceptionally strong lead-in sports programming.  The
         idea's not dead" (CHICAGO SUN-TIMES, 2/14)....Anaheim Sports
         Enterprises President Tony Tavares, on a CA judge allowing
         Fox Sports to continue showing Mighty Ducks games on Fox
         Sports West 2: "Temporary restraining orders are seldom
         granted.  It's not a big surprise.  It was a legal shot in
         the dark" (L.A. TIMES, 2/14).  
    
    
    

    Print | Tags: ABC, Anaheim Ducks, Anaheim Sports, ESPN, NBC, News Corp./Fox, Orlando Magic, RDV Sports, Sports Illustrated, Media, USA Networks, Walt Disney
  • WEST COAST REPORTS HAVE DISNEY EYEING STAKE IN STARWAVE

              Walt Disney has signed a letter of intent to acquire a
         minority share in Starwave Corp., which produces such web
         sites as ESPNet SportsZone, NBA.com, NFL.com, and NASCAR
         Online, an executive "knowledgeable about the deal," tells
         Leslie Helm of the L.A. TIMES.  Disney and representatives
         of Paul Allen, who owns Starwave, "declined to comment." 
         The executive told Helm that "in an unusual twist," the
         preliminary agreement calls for  Disney to "acquire roughly
         one-third of Starwave but to take over management control." 
         The two sides are "close to signing a final agreement," and
         sources tell Helm "the final deal could involve a bigger
         stake by Disney" (L.A. TIMES, 2/14).  The HOLLYWOOD REPORTER
         notes "an executive close to the negotiations" says that the
         talks "hinge on the size of Disney's stake and could
         conclude within two weeks" (HOLLYWOOD REPORTER, 2/14).
    
    

    Print | Tags: NASCAR, NBA, NFL, Media, Walt Disney
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