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The following lists rating trends for the Daytona 500. The '96 Dayton 500 received a 9.2 national household rating, representing an 18% increase over the '95 rain-delayed race. ^ = excludes rain delay coverage (Nielsen Sports Marketing).YEARRATINGYEARRATINGYEARRATING'808'868.4'929.3'818.4'879.8'938.4'829.4'887.4'949.6'838.7'898.1'957.8^'848.7'907.3'969.2'858.3'917.6'97
The following lists TV ratings from last weekend's network sporting events. The numbers were gathered from the networks and all times are eastern (THE DAILY).EVENT
DATE NET TIME RAT/SHR Marquette/Cincinnati8-FebCBS12:00-2:00pm1.3/4 Georgetown/Syracuse8-FebCBS2:00-4:00pm1.7/5 Millrose Games8-FebNBC2:30-3:30pm1.8/5 Buick Invitational8-FebNBC3:30-6:00pm2.6/7 NHL Hockey (regional)8-FebFOX3:00-6:00pm2.1/6 Olympic Winterfest8-FebCBS4:00-6:00pm1.7/4 NCAA Basketball (reg)8-FebABC2:00-4:30pm1.8/5 Wide World of Sports8-FebABC4:30-6:00pm2.7/7 NASCAR Busch Clash9-FebCBS12:00-1:00pm3.7/12 Iowa/Illinois9-FebCBS1:00-3:00pm2.2/6 NCAA Basketball (reg)9-FebCBS3:00-5:00pm3.7/9 Olympic Winterfest9-FebCBS5:00-6:00pm2.2/5 Buick Invitational9-FebNBC3:00-5:00pm4.1/10 NCAA Basketball (reg)9-FebABC3:30-6:00pm2.1/5 NBC All-Star Game9-FebNBC6:00-9:00pm11.2/19
NBC has sold out "virtually all" commercial time for the U.S. Open four months beforehand, according to Langdon Brockinton in INSIDE MEDIA. Advertisers include Xerox, United Air Lines, Nike, MasterCard and "several companies" in the financial services field. "Many" 30-second spots on Saturday's coverage went for $110-115,000 apiece, while some of the Sunday units went for "about" $135,000-150,000. EASY RYDER: NBC has also signed a Ryder Cup sponsorship deal with Ping that gives the golf club manufacturer a presence on the network's broadcasts of the '99 and 2001 Cups. As the exclusive golf club advertiser, Ping has secured half the ad time allotted to the golf equipment category on those broadcasts. NBC "is close" to finalizing a deal with Coopers & Lybrand for the '99 and 2001 Ryder Cups. GLOBAL GAME: The PGA Tour will help create three new internationally based events for '99, but it has "yet to be determined" how or when the TV rights negotiations for those tournaments will be handled (INSIDE MEDIA, 2/13).
The opening night of the Westminster Kennel Club Dog Show on USA Network received a 3.7 cable rating, which topped ESPN's ESPY Awards, which earned a 2.9 (NEWSDAY, 2/14)....Magic Johnson is "finalizing an overall deal" to produce films at Fox. Although the deal is "considered a slam dunk," Fox will not comment until the paperwork is finished. Johnson expects to be based at Fox Family Films (DAILY VARIETY, 2/13)....In N.Y., Benza & Lewittes report that SI's new swimsuit editor, Elanie Farley, was looking to do something different for her first issue and "nearly" put Steffi Graf on the cover instead of model Eve Herzigova (N.Y. DAILY NEWS, 2/14)....ABC will increase its boxing programming "as one method of rejuvenating" its "Wide World of Sports." ABC will televise the first female pro fight on broadcast TV next month (USA TODAY, 2/14)....NBC's Bob Costas, who is about to take a six month break from TV work, said he and Don Ohlmeyer at NBC "had some serious talks about the viability of a sports-themed '60 Minutes'-type show in prime-time. The conclusion seemed to be that it could only work ratings-wise on a network if that network had exceptionally strong lead-in sports programming. The idea's not dead" (CHICAGO SUN-TIMES, 2/14)....Anaheim Sports Enterprises President Tony Tavares, on a CA judge allowing Fox Sports to continue showing Mighty Ducks games on Fox Sports West 2: "Temporary restraining orders are seldom granted. It's not a big surprise. It was a legal shot in the dark" (L.A. TIMES, 2/14).
Walt Disney has signed a letter of intent to acquire a minority share in Starwave Corp., which produces such web sites as ESPNet SportsZone, NBA.com, NFL.com, and NASCAR Online, an executive "knowledgeable about the deal," tells Leslie Helm of the L.A. TIMES. Disney and representatives of Paul Allen, who owns Starwave, "declined to comment." The executive told Helm that "in an unusual twist," the preliminary agreement calls for Disney to "acquire roughly one-third of Starwave but to take over management control." The two sides are "close to signing a final agreement," and sources tell Helm "the final deal could involve a bigger stake by Disney" (L.A. TIMES, 2/14). The HOLLYWOOD REPORTER notes "an executive close to the negotiations" says that the talks "hinge on the size of Disney's stake and could conclude within two weeks" (HOLLYWOOD REPORTER, 2/14).