Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms Robredo, Venus Among Wimbledon's Best Dressed Nike Sees Q4 Profit Rise 5% Based On Soccer Nike Unveils Mike Trout Signature Cleat Brands Active Around World Cup Despite Protests Nike Showing Corportate Responsibility Progress
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
COMPANIES SHOOT TO SIDELINE SOCCER BALLS MADE BY CHILDREN
Published February 14, 1997
"At least 50 sporting goods manufacturers will announce today they plan to avoid selling products made by child laborers," according to Michael Hiestand of USA TODAY. The plan includes only soccer balls produced in Pakistan, which Hiestand notes is a "pretty big deal" considering that Pakistan makes about 75% of the $1B soccer ball world market, including almost 70% of the ten million balls sold in the USA each year (USA TODAY, 2/14). In N.Y., Steven Greenhouse reports that adidas, Reebok, Nike, Umbro, Mitre and Brine are among companies that will take part. The companies stated the plan "might push up" the cost of soccer balls "slightly" due to the price of overseeing labor and paying adults more than children (N.Y. TIMES, 2/14).