ORGANIZING COMMITTEES UNITE IN OLYMPIC LOGO PROMOTION

          The SLOC and the USOC will showcase a proposed "logo
     partnership" at the Atlanta Supershow, according to Jay
     Baltezore of the SALT LAKE TRIBUNE.  USOC Marketing Dir John
     Krimsky said "it is time to move to the marketplace and test
     an idea placing joint USOC and SLOC logos on some
     merchandise. ... I will reserve judgment until we get
     reaction at the Supershow.  Will licensees be interested?" 
     The TRIBUNE's Baltezore: "If the idea of joint or separate
     USOC and SLOC logo designs catches on, it will mark a new
     era of marketing cooperation between the two committees." 
     The USOC's logo is fixed for the 2002 Games, with the five
     Olympic rings and USA acronym.  In the next few months, SLOC
     will approve its logo, get the IOC's endorsement, and ready
     it for product merchandise and major corporate sponsors,
     which Baltezore notes "will open a major source of revenue
     for SLOC to cover the anticipated $1 billion cost of hosting
     the Games" (SALT LAKE TRIBUNE, 2/8).