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Published January 31, 1997
Several marketers "are considering taking legal action" against Photoscape, a web site that taped and uploaded five Super Bowl ads. A spokesperson for Holiday Inn said, "We are investigating this apparent infringement of our copyright ... and will take prompt and appropriate action." Photoscape said that it posted the ads for "review, which can be considered legal fair use." Other ads shown were from A-B, PepsiCo, Nissan and Nike (AD AGE, 1/31). ...CompuServe said Thursday that its new orders have "jumped fivefold" after its Super Bowl ad that promoted reliability (HOLLYWOOD REPORTER, 1/31)....George Willis, who covered the Mets for the N.Y. Times, will reportedly to become the N.Y. Post's fourth columnist and first minority sportswriter (NEWSDAY, 1/31)....Northwestern Mutual Life "appears to be close" to an agreement to buy ad time on CBS' broadcasts of the '98 Nagano Winter Olympics. The company is also "considering" ad time on NFL or NCAA football coverage (INSIDE MEDIA, 1/29 issue)....Nashville will be Nielsen Media's 38th metered market, effective July (Nielsen Media).